SNATCH
“Schedule Your Glam,” we positioned this seamless beauty booking platform as The New Standard.
Overview
The traditional beauty services landscape has long been tangled in messy DMs, unpredictable schedules, and zero price transparency. SNATCH set out to disrupt that friction by building an all-in-one beauty booking platform where clients can explore curated hair and makeup artists, review portfolios, check real-time availability, and book upfront rates in just a few taps. Partnering closely with the founding team, Friends With Benefits helped define SNATCH’s brand essence and go-to-market communication strategy, establishing an unmistakable attitude that proves premium beauty should be as seamless as it is sensational.
Challenge
Booking top-tier glam shouldn’t feel like chasing a ghoster in the DMs! especially for discerning, time-starved clientele who prioritize speed and certainty. The brand needed a singular verbal identity that clarified its value proposition instantly, without losing its edge. Visually, the challenge was even trickier: the art direction had to steer completely clear of conventional skincare and cosmetic tropes. Because SNATCH isn't selling a bottle of foundation, it represents full-service hair and makeup artistry, requiring visuals that signal high-fashion expertise, tech-enabled intelligence, and absolute confidence.
Solution
We distilled the entire brand promise into three words "Schedule Your Glam" a punchy, benefit-driven tagline tailored for anyone who values both their calendar and their aesthetic. For the launch campaign, we positioned SNATCH as "The New Standard," elevating both sides of the marketplace with effortless, transparent bookings for users and professionalized schedule management with fair, tiered pricing for the curated artist roster. To cement this visually, we directed editorial-grade photoshoots that spotlighted both hair and makeup in action, crafting clean, empowered, and vibrant key visuals that clearly differentiate a game-changing booking platform from standard beauty advertising.
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